Entries by Jenna Whelan

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Exceptional Customer Experiences Matter

Here on the Ideba blog, we’ve written many times about the value of providing excellent customer service, and how training your team can dramatically improve client satisfaction. We know how pivotal client service is from our own research, and we all have personal anecdotes of times we’ve been wowed by fantastic service, and times when […]

Why Executives and Marketing Leaders Need to Consider Research

In today’s fast-paced business environment, executives in leadership and marketing are often responsible for the task of driving innovation and influencing positive change within their organization. Inevitably, those looking to shake up the status quo will be met with opposition and concerns from stakeholders impacted by change. Leaders of change know the future is uncertain […]

Transparency: The understated and underrated business quality

Two years ago, I got this awesome deal on my internet through Comcast. However, recently I found out that the 2-year contract was up, at which time the fine print allowed my bill to increase by 33%. Sneaky? Sketchy? I couldn’t put my finger on the right word, but it didn’t leave me with a […]

Teamwork Makes the Dream Work

The iconic photo of Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup victory in Lusail Stadium in Lusail, Qatar, is the most-liked Instagram post of 2023 with nearly 75.6 million likes. Soccer is a pretty big deal in my family. Both my teenagers play, and my husband is an assistant […]

GenAI – Key Research Findings in 2023

With CES kicking off next week in Vegas, there will undoubtedly be a heavy focus on generative AI (GenAI). In this blog post, I’d like to share the top findings from multiple qualitative research studies conducted in the past six months by Ideba on this intriguing subject. Here are my top 10 takeaways: If you’re […]

Biometrics: The Party Pooper of Passport Stamps

One of the fun parts of international travel was collecting passport stamps, a tangible memento from each country visited. You’d flash open your passport and flip through the stamps, each a memory from a country explored. Today, this tradition is being replaced by a more efficient, secure system – biometrics. The adoption of ePassports, which […]

Airbnb’s White-Glove Experience vs. the Mediocre Standard

Airbnb has become a pioneer in the world of hospitality, not only for its diverse array of accommodations but also for the unique experiences it provides in terms of client service. As a frequent traveler, I use Airbnb to book exclusive, affordable stays and plan once-in-a-lifetime opportunities around the world. Throughout the years, my observations […]

Spreading Joy and Giving Thanks

Tis the season for lights, trees, gifts, and decorations. With the constant reminders of Starbucks holiday drinks and store sales, it’s easy to forget about giving back. I don’t know about you, but with 2 little kiddos, my house has turned into Toys R Us. Family members simply can’t help themselves when buying yet MORE […]

Can’t beat a great partnership!

It is Thanksgiving week, but I promise I won’t talk turkey to you. On the radio, I’ve heard more and more people calling in to discuss the “unpopular opinion” of disliking turkey at Thanksgiving dinner, so I figured I’d play it safe and talk pizza with you! This “Beat the Clock” special at Lettopalena’s, one […]