Creating a competitive marketing advantage is not easy. It’s hard for a CMO to evaluate the marketing hoopla, innovative new technologies and disruptive marketing chatter that saturate the industry today. Navigating the complexity of expanding marketing tactics, understanding how to get the best from your marketing spend is paramount. Ideba helps businesses develop actionable strategies […]
When you think about training, it should be a “must have” for all organizations. But to what extent does training become a competitive differentiator? Basic technical training is what I would consider critical. Equally, service training is just as essential. You can’t have one without the other. Many companies provide eLearning modules for both and […]
When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics, GTM, strategy and planning, sales enablement, and more. And in the last 2-3 years, our services have expanded yet further at a faster […]
Over the past 12 months, Ideba has seen a significant increase in the volume of qualitative win/loss research, with CROs and executive leadership looking for an unbiased, third-party perspective into why their company is winning and losing deals. Understanding this gives valuable insights for new business and customer expansion. For Q1 2021, I’m pleased to […]
Ideba held its first QBR of the year last week, and while we were reviewing all the great work for our clients, it got me thinking about the mechanics of our team. As it stands now, Ideba is made up of eight full-time employees, multiple part-time, and an advisory board of industry professionals affiliated with […]
Storytelling has been used since the beginning of time to derive deeper meanings of situations and life experiences. Storytelling is used frequently in marketing and branding to appear more relatable and engage customers to become more invested in what you are providing. However when it comes to presentations, it’s hard to have the same passion […]
Having supported Mpondwe Lhubiriha Secondary School for the past six years with capital projects, supplies and scholarships, the Ideba team and friends were looking forward to a large construction project in Summer, 2020 – building dormitories for 120 students. Having poured nearly 600 hours into planning the trip for 40 people from the US, Canada […]
You enter the hospital at 5:30 AM for hip surgery. You walk up to the desk and you’re asked for money. Having endured an unthinkable period of time in sometimes ghastly pain in order to save up enough to cover your bodacious out-of-pocket maximums, plus your bodacious monthly premiums while not sacrificing other priorities (like […]
As the Crypto Economic Era bull market rages, with Bitcoin and Ethereum surpassing their all-time highs, we are seeing a range of blockchain-based businesses, applications, and projects entering the market. One of the most intriguing categories is Non-Fungible Tokens (NFTs), which allow for digital items to be transferred by verifying ownership rather than duplicating a […]
