I often get asked what drives our culture, and it’s a combination of our three guiding principles, and six maxims; developed after being inspired by the Nike Maxims. These have all stood the test of time, in concert with our focus on giving back. Guiding principles Always do the right thing by others – treat […]
“I believe surprises are great when they’re planned ahead of time.” I laughed the other day when this statement popped up during my HIGH5 personality test. I appreciate that “surprises” by definition are spontaneous and therefore not “planned ahead of time” … and yet, let me tell you about THE SPEED with which I dragged […]
“I’ll manage” is a common phrase nowadays; it means an unanticipated or ‘less than ideal’ scenario will be handled with limited resources (things, people, time, etc.). While this response often carries a negative connotation, it prompts one to consider how resources could or should have been managed to yield success moving forward. Management means anticipating, […]
I often hear the phrase, “money can’t buy happiness.” Generally, people who disagree with this statement are likely to define or base their happiness on the quantity/qualities of their material possessions. As someone who dreams of one day being able to afford a mansion in Malibu, I was one of these people. I agreed with […]
It’s been said that if you want people to do something, make it easy. Which is fabulous advice and an effective truth that I try to leverage from day to day. In economic terms, some companies have turned to tracking and creating metrics around the “hassle factor” or “friction costs” of taking up a service. […]
Ideba provides win/loss, CSAT, and voice of the customer research for clients. Additionally, our creative group is tapped to refine organizations’ product roadmap. This provides an opportunity to examine the nexus between customer needs, and companies’ ability to communicate, via roadmap, the ways in which they plan to meet those needs. Unfortunately, the two often […]
Marketers are often the ones tasked with thinking up the “next big thing.” But in a world where artificial intelligence can generate new ideas and products, what is the value of human imagination? Let’s explore this question and its implications for the future of marketing. Last week, AI generated art won first place at the […]
Tucked in a dusty corner next to a rarely used pair of offices, there exists a collection of magic portals to different worlds. Outsiders looking in may see a dark room filled with colorful lights after-hours. They may see a collection of chairs and monitors occupied by the smiling faces of students and faculty enjoying […]
A friend/co-worker recently introduced me to the term “quiet quitting”. If you haven’t heard of it, it basically means that you dial back your day-to-day work responsibilities and shift from a high performing capacity to one that does the bare minimum. This is such a foreign concept to me. Why would someone intentionally do less […]
