Tag Archive for: transparency

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Transparency: The understated and underrated business quality

Two years ago, I got this awesome deal on my internet through Comcast. However, recently I found out that the 2-year contract was up, at which time the fine print allowed my bill to increase by 33%. Sneaky? Sketchy? I couldn’t put my finger…
coffee beans

Strong Coffee, Even Stronger Transparency

Think back to an experiment-like advertisement you’ve seen where strangers are asked to try a certain product compared to another. Just like a Pepsi commercial where customers are disgusted with the taste of Coca Cola, then absolutely enlightened…
man holding a key

A tip to get the most out of your marketing agency

Many corporate clients do not give their marketing agencies the information they need to do their best work, or best serve clients. I’m not talking about the details of the solution or service, or even the strategy behind a particular…

Informed | Turning Data into Insight

As part of our Customer Satisfaction, Voice of the Customer and Win/Loss research we almost always ask our interviewees to describe organizations in one word. Recently our team was asked to flip the magnifying glass around and describe Ideba…