Tag Archive for: marketing

Making Marketing Metrics Matter
Analytics has gone in and out of fashion focus over the past…

Learning from Industry Experts – Marketing
Having recently participated on a panel for my alma mater (PSU…

The Video Lesson We Learned During COVID
With stay-at-home orders and a pandemic threatening us all,…

Push to Innovate
Expanding on the ongoing Ideba blog theme: what are you most…

People, Process, Technology
Now that we are seeing commercial releases of GPT-3 artificial…

Evolving with the Times, and Breaking the Status Quo
It’s hard to believe the year is half way over, but here we…

A Logo is Worth a Thousand Words
As part of the creative team here at Ideba, I get to wear many…

You Won’t Know If You Don’t Ask
Qualitative research is an effective means of collecting information…

Why Aren’t You Doing More Research?
Primary research is defined as research in which investigators…