Posts

An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…

Top 10 Lessons Learned from Win/Loss Research in Q1, 2021

Over the past 12 months, Ideba has seen a significant increase in the volume of qualitative win/loss research, with CROs and executive leadership looking for an unbiased, third-party perspective into why their company is winning and losing…

Storytelling Tips for Better Presentations

Storytelling has been used since the beginning of time to derive deeper meanings of situations and life experiences. Storytelling is used frequently in marketing and branding to appear more relatable and engage customers to become more invested…

Make Your Content Work Harder

A lot of clients want to make more effective use of content marketing. Unfortunately, various economic pressures, and yes, a few penny-wise/pound foolish preconceptions stand in the way. However, even within limited budgets, it’s possible…

Strong Coffee, Even Stronger Transparency

Think back to an experiment-like advertisement you’ve seen where strangers are asked to try a certain product compared to another. Just like a Pepsi commercial where customers are disgusted with the taste of Coca Cola, then absolutely enlightened…

What Would be an Alternate Career You’d Pursue? Mine May Surprise You

While out at dinner with friends last week (outdoor dinning of course!), I was asked a very random question… “If you weren’t in the Marketing and Research field, what job would you do?” Without hesitation, I replied “florist”. For those…

A tip to get the most out of your marketing agency

Many corporate clients do not give their marketing agencies the information they need to do their best work, or best serve clients. I’m not talking about the details of the solution or service, or even the strategy behind a particular…

Gone Are the Days of Traditional Marketing Tactics

As we move away from traditional marketing tactics and become a more digitally and socially connected society, larger organizations have stepped up to the plate to find new and interesting marketing strategies and they seem to be working. I…

Staying in Style for Back-to-School

Parents are rejoicing across the country as they send their kids back for the first month of school. Last week, most schools reopened their doors for the new school year. And leading up to this, as with every year before, we were bombarded…

Recession Risk Ahead? Keep talking.

Financial gatekeepers are growing alert to the possibility of a recession. A major warning sign is something called a ‘flattening yield curve.’  Per Barron’s: “Last week, the gap between two- and 10-year Treasury notes was 0.34…