Posts

An Important Question for all CMO’s

Who is more important to you? Your current customers OR your prospective customers? A second question for you… Who is more important to you? Your current customers OR your prospective customers … as measured by the percentage of dollars…

The Value of Services

I’ve taken a good college try at the smart home, from August locks to WeMo smart switches to the Nest thermostat.  Everything is a bit clunky.  This is after a good two decades of the technology industry learning how to make printer setup…

And The Oscar Goes To…

This has been an exceptional season in Academy Award nominated film marketing.  My history in marketing feature films goes back to late 90’s and I still pay very close attention. I’ve also personally always been a film buff as well so my…

Relationships Matter, but not in Isolation

As Ideba celebrates its ninth birthday, I thought it would be good to look back at three ingredients that have driven our success to date. Since inception we’ve seen a lot of changes within our client base – M&A activity, new offerings,…
Map of Asia

Remembering Asian Market Diversity

Last year, I was fortunate enough to spend four months living in Singapore while attending a local university. One of the classes I took discussed the huge variances among Asian countries and regions, areas often lumped together and deemed similar…

Not All Video is Created Equal

For yet another year, video is all the rage in marketing. IDG raved about the effectiveness of video content with the following stats: 65% of video viewers watch more than ¾ of a video 75% of execs watch work-related videos at least…

Content Marketing is Gaining, But There Are Still No Short Cuts

According to Forbes, 89% of B2B marketers and 86% of B2C marketers report using content marketing to increase leads and drive their brand forward. According to the 2017 benchmarks and trends report from Content Marketing Institute and MarketingProfs,…

Marketing & Sales Training in Uganda

In 1995, I landed my first job in direct marketing. The agency President (an Elvis lookalike and super cool guy) walked into my office on day one, and placed a book on the desk in front of me… “Successful Direct Marketing” by Bob Stone…

Marketing Spend Options – How to Know What Works?

This cartoon in Marketing Week really spoke to me.  The question it brings up is: what is really working in the marketing mix?  The answer is: it’s hard to say. A marketer needs specific tracking tools for each medium chosen and some of…
portrait of charming young brunette european lady browsing newsfeed via social networks, liking posts and typing comments, using free high-speed internet connection at coffee shop

Can Consumers Trust a #ad?

Marketing campaigns for product or services that use celebrity testimonials or endorsements are nothing new to consumers, the beast that is social media has morphed this concept into an entirely new animal. In the beginning, it was mainly celebrity…