Tag Archive for: marketing

Marketing lessons from the ski hill: Overcoming the fear of trying something new

As someone who has lived most of my life in close proximity to some of the best ski hills in North America, people were always shocked to learn I didn’t know how to ski. Three years ago I decided enough was enough and I had my life-long skier…
Businesspeople having meeting in the office

Why Executives and Marketing Leaders Need to Consider Research

In today’s fast-paced business environment, executives in leadership and marketing are often responsible for the task of driving innovation and influencing positive change within their organization. Inevitably, those looking to shake up the…
multiracial group of people sitting at an airport

Social media is getting better for corporations

Social media isn’t as social as it used to be. As I write, CEOs of major social sites are testifying before Congress about their seeming unwillingness to make their platforms less addictive and toxic for minors and why their algorithms favor…
smiling on the phone

Can’t beat a great partnership!

It is Thanksgiving week, but I promise I won’t talk turkey to you. On the radio, I’ve heard more and more people calling in to discuss the “unpopular opinion” of disliking turkey at Thanksgiving dinner, so I figured I’d play it safe…
blank advertising panels
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The Basics of Integrated Marketing

Want to know the difference between branding and marketing? Branding is about making people feel something while marketing is about making people do something. Branding is the activation of your brand strategy. It connects emotionally with…
customer satisfaction stars and faces

The Potential of Customer References and Word of Mouth

Advertising campaigns flood every inch of our lives in today’s fast-paced digital age, and finding trustworthy information can be overwhelming. As a customer looking for high-quality dining experiences, I recently began using Yelp more, an…
woman writing down a schedule

Client Service Takes a Hit when Triple Booking Yourself for Meetings

In today's fast-paced world, juggling multiple tasks and meetings has become the norm for many professionals. While it may seem like a way to be more efficient (which I’ve now heard from several clients), it’s dangerous to triple-book…
magnifying glass between happy and sad faces

Your Call is Important to Us

We recently switched internet service providers. We put it off as long as we could to avoid the headache until we couldn't take the sporadic buffering when streaming our favorite shows (have you seen Severance?). The sales experience was straightforward…
call center employees gathered around computer
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Transforming Customer Service Through our Bespoke White Glove Service Training

The line between ordinary and extraordinary customer service can be thin, yet it can make a world of difference. Service excellence is not just about meeting customer expectations, but exceeding them, turning casual customers into long-term…