Tag Archive for: marketing

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Are you making a BIG mistake in times of economic uncertainty?

During uncertain economic times, it’s easy to cut Marketing…
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The Importance of Financial Literacy

With the current state of the stock market, I’ve been thinking…
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The Many Faces of Management

“I’ll manage” is a common phrase nowadays; it means an…
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If You Want People To Do Something, Make It Easy

It’s been said that if you want people to do something, make…
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The Value of Human Imagination in a World of AI

Marketers are often the ones tasked with thinking up the "next…
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Writing from Scratch

I was an extremely anxious writer growing up for two reasons:…
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Can Advertising Make Everything Free?

I may be late hearing about this organization called FreeWater…
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Know What Your Customers Expect from Your Solutions — and Your Company

Judging from the customer satisfaction score (CSAT) and voice…
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Quantitative Meets Qualitative

Transitioning from scientific research into a world of business…

Ideba is a consulting, research and creative firm focused on providing measurable benefits to our clients while creating positive change in the communities in which we do business. We do not define our success principally on the bottom line, but on the success we create for our customers.

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