Posts

Why Training Can Be a Competitive Differentiator for You

When you think about training, it should be a “must have” for all organizations. But to what extent does training become a competitive differentiator? Basic technical training is what I would consider critical. Equally, service training…

An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…

Exceptional Client Service Always Wins

So much has changed over the past year, it’s hard to identify what’s remained constant. Many companies have struggled to stay open while others have been able to thrive. Products are obviously important and likely primary reasons why companies…

Service serving the work

I have not spent my career in customer-facing positions. Far from it. I have always lurked behind-the-scenes where the ‘better mousetraps’ are built. It’s always been someone else job to present those mousetraps to the world. When…

Facts About Customer Service

If you’ve been following my past blogs, you have probably noticed a common theme. Customer service. You might not always think about the service you are providing, but I’m sure you’re always thinking about the service you are receiving.…