Tag Archive for: creative

evolve or repeat

People, Process, Technology

Now that we are seeing commercial releases of GPT-3 artificial intelligence, this year has been phenomenal in watching new tools for marketers evolve. As they get smarter, expand the datasets, and improve the user experience, this year should…
video interview

Promoting Customer Success with Videos

Ideba’s creative team loves to help our clients share their offerings in creative and engaging ways. Instead of telling potential customers how you can help them, let your past customers share what they gained by using your products or services.…
Times Square ad

A Logo is Worth a Thousand Words

As part of the creative team here at Ideba, I get to wear many hats to help deliver creative solutions for our clients. Out of all the myriad ways we help them succeed, branding and more specifically logo design top my list of rewarding challenges. What…
wood blocks with business icons

An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…
A man recording his music in his home studio.

COVID-19 and the Music Industry

With more people homebound, the demand for new music is significant. The good news is that many artists are releasing new albums, singles and music videos as we continue dealing with COVID-19. November is shaping up to be a great month…
woman working on laptop on deck

Creative Adaptability

“These are weird times.” That’s one way to sum up what humanity is going through right now. While the world has seen pandemics before, we’ve never seen one on this scale in our modern society. Luckily, access to information has…
right and left side of brain differences

Communicating with Creatives

By nature of the industry, advertising and marketing agencies are filled with creative and artistic thinkers. While creative professionals often have a reputation for being imaginative and talented, business professionals occasionally express…
upward trend line over collage of faces

Staying Trendy

Although I’ve been a geek and early adopter since the 80s of all things tech, I admit to having trouble staying on top of what’s trendy.  So, if you’re young, hip and have a great network of trendy friends, you can pretty much stop reading…
wow cartoon

Things That Make You Say “Wow!”

As a market researcher, I am thrilled when trends and dynamics emerge after interviewing people. You know you’re beginning to uncover objective findings when the same feedback – good, bad or indifferent – is cited repeatedly by unrelated…