
The Critical Importance of White Glove Service Training
If you know me, you know I’m obsessed with customer service.…

Navigating the Future of Content Strategy with AI: Insights from Sarah O’Keefe
Connecting customers to the content that they need to be successful…

When Rest Is Best
Like most people, I’ve been delighted by the Paris Olympics.…

Behind the Scenes at Ideba: Learning and Growing as a High School Intern
As a rising senior in high school, I am currently going through…

Navigating Work from Home as an Intern
Working from home as a college intern can present unique challenges,…

Three Cautions for Marketers at Startups
In a startup, single individuals often handle multiple roles.…

Accurate and actionable decision-making information
While it’s been said that marketing without data is like driving…

A Failing Power Grid: The Aftermath of Innovation
Recently, during a conversation about NVIDIA and AI, something…

Exploring the Intersection of Neuroscience and Market Research
As I mark my six-month milestone at Ideba, I’ve begun to reflect…