global pandemic

Living in Interesting Times

I started researching “things to look forward to in 2022,” and among them were “Broadway back in business…” at which point I realized that these were written pre-Omicron. Another site previewed the exciting developments to look out…
chart on board
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Using Research to Set Goals for 2022

As the new year approaches, we are all likely reflecting on the past two years and beginning to set goals for 2022. Personal goals, professional goals, and business goals for the year ahead. Personal goals and professional goals come from within.…
food cart in airstream

Where have all the big ideas gone in advertising?

The shape of advertising has changed significantly in the last two decades, with the advent of digital (and associated tech advances), a desire by large corporations to in-source advertising and all things creative, to save money – and the…
latte in glass

Favorite Things of 2021

Last week I took time to reflect on the many things I’m thankful for this year: my family and friends, our health, science and vaccinations that made gathering together this year possible again, a new job that’s providing me with opportunities…
Christmas tree

Bethlehem – The Christmas City

With the kickoff of the winter holiday season, I am drawn to tell you a story about the town I grew up in – Bethlehem, PA, also known as Christmas City USA. On December 24, 1741, the Moravians, who had settled between the Leigh River and…
resume and interview

Learning from Industry Experts – Marketing

Having recently participated on a panel for my alma mater (PSU – Go Vikings!) as part of their career services initiative, I wanted to pull together important areas discussed by marketing experts on landing a job out of college. These…
social media women

The Video Lesson We Learned During COVID

With stay-at-home orders and a pandemic threatening us all, some of the usual tools of marketing were suddenly out of reach. Sales meetings, corporate events, conferences and exhibitions—they were all off the table.   A lot of…
nft

Pretending to Invent More Things

One of the most exciting things the past few years is undoubtably the NFT market. This is because we are watching it happen. It is the wild west, being shaped and defined by the creators and communities as we get to watch. This is the mid-90’s,…
men on bikes

Scholarships for Students in Uganda

Since the day I started working with Ideba, I’ve been fascinated by our ability and the ways in which we give back. Uganda has always been a special place, and we’ve done a lot to support people there including a local school, students…