time to evaluate

Lack of an Agenda

As we continue to operate in a mostly virtual work environment,…
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Do You Believe?

OK, that’s a question we often think of during the Holiday…
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Quantitative Meets Qualitative

Transitioning from scientific research into a world of business…
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A Letter to The Graduating Class of 2022

Dear Class of 2022, Congratulations! You finally made it!…
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The 2022 Penn Relays

Philadelphia is an awesome city for running and biking, and…
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Overcoming Nervousness when Interviewing and Presenting

When I first started my career doing phone and in-person interviews…

Raising the Bar and Giving Thanks at the Ideba Annual Business Review

Borne as a remote team 12 years ago, we’ve always appreciated…
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Structured Computational Prowess vs. Human Irrationality

Considering its ubiquity, marketing departments clearly believe…
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Making Marketing Metrics Matter

Analytics has gone in and out of fashion focus over the past…

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