business growth charts and graphs

How are you sharing your product roadmap with increasingly inquisitive customers?

Conducting qualitative research on behalf of technology customers over the past 20 years, it has been interesting to see the shift in expectations among their clients, when it comes to sharing their product roadmap. Gone are the days when clients…
pop-it toy

Sensory Bins for the Win

As a mother, I have been exposed to the concept of sensory play, particularly in the form of sensory bins. Sensory play during my childhood took the form of simple crafts or playing outdoors, while the modern spin is sensory bins. These are…
flag in the shape of ukraine

Creative Ways to Help in Heavy Times

Over the last few weeks my thoughts have been with the people of Ukraine: those fleeing their homes and seeking refuge from unrelenting Russian attacks, those staying to defend their country, and all the families who are separating. In this…
scenic highway

Remote Work’s Greatest Benefit: Road Trips!

When working remote, it can be so easy to fall into routine. Wake up, work, eat, go to sleep, and repeat again until the weekend. Having caught myself in this cycle by the end of January, I decided that February would be the complete opposite,…
coffee and laptop

Sleep on it

Ideba works with clients nationally/globally, which often means that we schedule calls to take place outside of normal business hours – and for me in California, it often means starting my day early. Luckily, I'm hardwired to wake up early…
resignation and packed box

A Major Impetus for the “Great Resignation” is…

A lot of heady talk surround “the great resignation.” An article in Wired magazine cited a report from Deutsche Bank’s chief UK economist stating “that people are resigning at the highest rate since 2009”. The Harvard Business…
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Pitchblack in Portland

It is great to see downtown Portland thriving with activity again. The weekend was filled with people enjoying the winter light festival at Pioneer Square and filling downtown restaurants. In the spirit of things returning, I'm excited to…
take a break and smell the flowers

Are You Taking Care of Yourself?

We often spend lots of time caring for others; our kids, spouses, family members, loved ones. The truth is, you cannot take care of others if you don’t take care of yourself first. After my daughter was born at the end of 2020, I felt the…
chart showing growth

Want to Increase Sales?

Over the last 12 years, we’ve conducted a LOT of qualitative research interviews on behalf of clients, globally. And it has become increasingly apparent that some companies are much better in driving sales due to ONE factor… how relevant…