So much has changed over the past year, it’s hard to identify what’s remained constant. Many companies have struggled to stay open while others have been able to thrive. Products are obviously important and likely primary reasons why companies are selected, but you can’t have products without equal (or better) services. Exceptional client service always […]
I noticed something the other morning while I was working on a research presentation for one of our clients, and it made me chuckle a bit. While I was alphabetizing various names of competitors, I realized that I was able to put them in order without having to sing the A-B-C’s song in my head, […]
While we may see an end in sight to the pandemic, remote working is here to stay. Many organizations are thinking about taking a “hybrid office” approach where some people are working in offices, while others stay at home. As our President, David Sly, discussed in his most recent blog post, our organization is focused […]
For those of you that know me, I’m a “glass half-full” kinda guy. The word “no” does not exist in my vocabulary…it’s just an invite to find an alternative approach; and I’ve always looked for positives coming out of COVID, arguably the most destructive thing that’s happened to the world in recent history. I captured […]
A lot of clients want to make more effective use of content marketing. Unfortunately, various economic pressures, and yes, a few penny-wise/pound foolish preconceptions stand in the way. However, even within limited budgets, it’s possible to maximize your content investment and exploit any resulting content to its fullest. First issue to is view content as […]
Jeff Bezos leaves his CEO post of Amazon. The conspiracy theories of why started immediately, fostered by people that couldn’t believe the richest man on the planet just might want to bugger off with a full wallet. But, no humanitarian next step for him. It might be that he is fully convinced Blue Origin and […]
If you’re like me and want to focus more on giving back in 2021 (and beyond), here are some of the Ideba team’s favorite non-profit organizations. Let’s start with my favorites first… If you’ve followed along with our blogs in the past, it won’t be the first time you’ll see me mention the Foundation for […]
I like futuristic transformations, disruption, and innovation like technological advancements and new artistic movements that challenge how things used to be done in pursuit of a better way. That is why I was taken aback when I saw Burger King’s new logo, which as you can see via this link looks like a carbon copy […]
Think back to an experiment-like advertisement you’ve seen where strangers are asked to try a certain product compared to another. Just like a Pepsi commercial where customers are disgusted with the taste of Coca Cola, then absolutely enlightened with the taste of Pepsi. Were you convinced? Many companies have used this tactic and it makes […]
