Entries by Aaron B

The Importance of Adaptability

With COVID-19, consumer behaviours changed quickly over the past year. Many businesses have shut their doors. People are settling into working from home and lifestyles have changed. Businesses are focused on reducing costs while others are finding ways to flex to the new ways people are consuming. Many people are switching to consuming online. According […]

Pivoting In Troubling Times

Whether it’s working in the highest turnover White House in US history or being locked out of comedy clubs, these troubling times have been a showcase of human resourcefulness. Hey, people need to make a living, right? The tell-all book has flourished over these past few…

Sounds Like A Plan, Right?

Droplets vs. aerosol. That’s been the debate around COVID-19 transmissability—and it’s politically and scientifically fraught. Up until recently, many in the scientific community have insisted that droplets were key to COVID-19 transmission, not aerosols. The difference is size. Droplets are the rather large particles…

Democracy Isn’t Keeping Up

Democracy depends on well-managed elections, but elections in the United States have not kept pace with the opportunities offered by technology…

The Results Are In!

Earlier this year, I provided some trends to watch regarding the upcoming US election.  Now it’s nearly a month away and votes are already being cast in some states.  So, we’re down to the wire.  With this in mind, I’ll now share a bevy of comparative points you can check out to make election night more interesting…

Stop the Annoying Robocall

Robo, scam, and spam calls are on the rise and it doesn’t appear they will stop any time soon. According to statistics provided by YouMail, 3.4 billion robocalls were placed nationwide in April 2018. That is up significantly from just four months earlier when there were 2.8 billion robocalls placed nationwide. Prior to that there […]

Rebuilding in Lumberton

A new adventure I’ve said this in previous blog posts, but I’m going to say it again. One of the things I love about Ideba is the focus on giving back. We do that locally by helping support West Union Elementary with school supplies and coordinating a fundraiser. We also do that internationally by supporting […]

Maybe tech won’t save us after all

Of late, tech giants have been getting an unaccustomed amount of media scrutiny. In a timely coincidence, Franklin Foer, former editor of The Atlantic has written a book entitled, “World Without Mind: The Existential Threat of Big Tech.” From reviews and interviews with the author, it’s thesis seems provocative to say the least. Per John […]

A Different Approach to Performance Evaluations

Business professionals understand the purpose and value of performance evaluations. Most large businesses offer employees an evaluation once per year. Executives often claim the benefits of conducting evaluations revolve around career development and work achievement recognition. It is a fine method for setting expectations with staff and opening a dialog which may result in increased […]

Fidget Media

I removed the Netflix app after I caught my 6 yr old watching Family Guy. It was replaced with YouTube Kids. And I was excited about it. Lots of educational content. Animals, food, space, culture. All good things. But then I would be asked for this new device, a fidget spinner. “Dad,” he would say, […]