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Sorry, my book has faeries in it

I recently told someone I was reading A Court of Thorns and Roses…
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Your 2027 plan is based on last year’s median

It is late October, meaning somewhere across your office a spreadsheet…
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Taking initiative: The heart of white glove service

White Glove Service is often thought of as something we provide…
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If you can vote in the US elections on November 3, what’s your plan?

The last time I blogged, I wrote about working at my polling…
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“How are you?”

It may be one of the most frequently asked (and least meaningfully…
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Peer pressure with AI

In Ideba’s latest quarterly newsletter (Q3 2026), my colleague…
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We’re more likely to bore ourselves to death with AI before it can do its worst

I hear folks marvel at the wonders they achieve with AI – the…
A woman paying at a coffee shop with a bunch of tip jars all over the counter

Has tipping culture reached a tipping point?

Every card reader now seems to open with the same “quick question”:…
a light bulb in the center of a hedge maze

The case for a little uncertainty

In customer research, we enter a study with clear objectives,…

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