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If you can vote in the US elections on November 3, what’s your plan?

The last time I blogged, I wrote about working at my polling…
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“How are you?”

It may be one of the most frequently asked (and least meaningfully…
woman interacting with data displayed on a giant screen

Peer pressure with AI

In Ideba’s latest quarterly newsletter (Q3 2026), my colleague…
Bored man sitting at a computer in a dark office

We’re more likely to bore ourselves to death with AI before it can do its worst

I hear folks marvel at the wonders they achieve with AI – the…
A woman paying at a coffee shop with a bunch of tip jars all over the counter

Has tipping culture reached a tipping point?

Every card reader now seems to open with the same “quick question”:…
a light bulb in the center of a hedge maze

The case for a little uncertainty

In customer research, we enter a study with clear objectives,…
miniaturized woman sitting on the page of a book looking into the sky

Understanding the full story

For the past month, I’ve been reading a 900-page book. It’s…
smiling female florist selling a customer flowers

Consistency builds confidence

Recently I landed at an airport after 36 hours of international…
A baseball field at night lit up with players on the bases.

Simplicity is harder than it looks

Photo by Matt Dodd on Unsplash The only meaningful time I spend…

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