With stay-at-home orders and a pandemic threatening us all, some of the usual tools of marketing were suddenly out of reach. Sales meetings, corporate events, conferences and exhibitions—they were all off the table.
A lot of companies took the time to re-think their sales strategies and identify alternative tools. Case studies/customer success stories got a boost, but what about video? That wouldn’t be possible right? I mean video shoots require a bunch of people to be in the same place.
Not necessarily.
During the pandemic, Ideba worked with clients to identify excellent video case study candidates, but then approached the shoot in a novel way. It involved sending the subject a smartphone with good video capabilities and a tripod. Using the smartphone and tripod, the client captured his or her responses to questions posed by Ideba via simultaneous Zoom session.
Via Zoom, we could check the framing and ensure we had a good look. The Zoom allowed a reasonable facsimile of eye contact and let us know when we needed to solicit another response for maximum impact.
Part of the reason this worked is that most subjects had already been interviewed for a written case study. This allowed us to identify the areas of focus for the video interview. That kept the shoot comparatively short and minimized inconvenience for the subject.
Careful framing and judicious use of titles and editing can provide a thoroughly engaging experience at a surprisingly economical cost. Scroll down on https://www.rsmedical.com/ to see the video Ideba created of retired Army vet Giles discussing the pain relief he received from the RS Medical RS-4i® Sequential Stimulator with Intersperse®.
COVID taught us lots of things. One was that effective video didn’t have to be a huge “production.” Want to learn more about our video case study capabilities, send me a note at Leonceg@idebamarketing.com.
-Leonce Gaiter, Vice-President, Content & Strategy
