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An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…

Planning like “Normal”

There are a lot of “normal life” things missing from our new, socially distant, reality. Like many introverts, I don’t miss everything about the pre-COVID era (like crowded grocery stores and social gatherings I felt obligated to…