Tag Archive for: innovation

Raising the Bar and Giving Thanks at the Ideba Annual Business Review

Borne as a remote team 12 years ago, we’ve always appreciated business reviews, for quality facetime, and to collaborate on new initiatives. Having weathered COVID as well as any firm, avoiding disruption to business operations, we’re proud…
business growth charts and graphs

How are you sharing your product roadmap with increasingly inquisitive customers?

Conducting qualitative research on behalf of technology customers over the past 20 years, it has been interesting to see the shift in expectations among their clients, when it comes to sharing their product roadmap. Gone are the days when clients…
food cart in airstream

Where have all the big ideas gone in advertising?

The shape of advertising has changed significantly in the last two decades, with the advent of digital (and associated tech advances), a desire by large corporations to in-source advertising and all things creative, to save money – and the…
nft

Pretending to Invent More Things

One of the most exciting things the past few years is undoubtably the NFT market. This is because we are watching it happen. It is the wild west, being shaped and defined by the creators and communities as we get to watch. This is the mid-90’s,…
heavily loaded truck

A Day in the Life of a Truck

The rise of low-code software gets a lot of attention, and deservedly, for opening accessibility to familiar tools to create friendly and connected apps.  But often overlooked are the platforms that have empowered user customization for…
SpaceX launch

Push to Innovate

Expanding on the ongoing Ideba blog theme: what are you most excited to see in 2021? I have to say I look forward to outcomes and experiences related to technological industries and use of that technology being put into overdrive. We just…
stacked coins and lightbulb

Things Billionaires are Doing

Jeff Bezos leaves his CEO post of Amazon. The conspiracy theories of why started immediately, fostered by people that couldn’t believe the richest man on the planet just might want to bugger off with a full wallet. But, no humanitarian next…
smart watch

Why an Apple Watch Was My Fave Gift This Year

For me, Christmas has always been the season for giving… and I actually cannot recall many gifts I’ve ever received beyond my first bike and the Aveda Rosemary Mint products I received from my mother-in-law every year! So this year,…
asking questions

Are Questions More Important than Answers?

Through my school years as a shy kid, I grew up never wanting to raise my hand in class, fearing I would look stupid, show weakness, and interrupt the teacher for no reason. Even through university, where discussion is encouraged, no one…