Tag Archive for: innovation

man talking on phone

7 Ways to Keep Customers Happy  

In a world with a growing number of vendors for a variety of commodities, it can be tough to attract and retain customers. For example, if I get sick of one streaming service because they increased their prices or updated their household sharing…
model of brain sitting on cpu

The AI threat is news again

AI is having another moment. Every few years it grabs the attention and dominates the headlines. Most major newspapers have a weekly take on it. More than ever, companies tout the most rudimentary machine learning as AI to veil themselves in…
blocks saying 4-day work week

The Journey to the 4 Day Work Week

The Journey to the 4-day work week is just getting started. This trend is at full capacity and has brought the attention to multiple countries, thousands of employers, and millions of people. So far, there have been reports from multiple countries…

Raising the Bar and Giving Thanks at the Ideba Annual Business Review

Borne as a remote team 12 years ago, we’ve always appreciated business reviews, for quality facetime, and to collaborate on new initiatives. Having weathered COVID as well as any firm, avoiding disruption to business operations, we’re proud…
business growth charts and graphs

How are you sharing your product roadmap with increasingly inquisitive customers?

Conducting qualitative research on behalf of technology customers over the past 20 years, it has been interesting to see the shift in expectations among their clients, when it comes to sharing their product roadmap. Gone are the days when clients…
food cart in airstream

Where have all the big ideas gone in advertising?

The shape of advertising has changed significantly in the last two decades, with the advent of digital (and associated tech advances), a desire by large corporations to in-source advertising and all things creative, to save money – and the…
nft

Pretending to Invent More Things

One of the most exciting things the past few years is undoubtably the NFT market. This is because we are watching it happen. It is the wild west, being shaped and defined by the creators and communities as we get to watch. This is the mid-90’s,…
heavily loaded truck

A Day in the Life of a Truck

The rise of low-code software gets a lot of attention, and deservedly, for opening accessibility to familiar tools to create friendly and connected apps.  But often overlooked are the platforms that have empowered user customization for…
SpaceX launch

Push to Innovate

Expanding on the ongoing Ideba blog theme: what are you most excited to see in 2021? I have to say I look forward to outcomes and experiences related to technological industries and use of that technology being put into overdrive. We just…