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Engage Your Customers; Unlock Your Future Potential

Seems like the customer was always right, after all. Innovation doesn’t start with brainstorming in a small room of executives, it starts with unmet needs in the market, then delivering solutions that meet or resolve customer needs. How do…

Coronavirus disease (COVID-19) – The Beginning of the End for Commercial Office Space

During the course of our qualitative research at Ideba, we interview a lot of fascinating people from around the world. In the past week, that has included senior executives from Europe, Asia and the Americas, the vast majority of whom…