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An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…

Selling Value vs. Cost

In B2B, everyone wants to sell based on “value” versus cost, as it ultimately means you can command a premium for your goods and services. But what does “value” mean to the customer? Here are some examples from recent research…