work life balance

Work/Life Balance Wins the Day

For those of you that know me, I’m a “glass half-full” kinda guy. The word “no” does not exist in my vocabulary…it’s just an invite to find an alternative approach; and I’ve always looked for positives coming out of COVID, arguably…
woman working on laptop

Make Your Content Work Harder

A lot of clients want to make more effective use of content marketing. Unfortunately, various economic pressures, and yes, a few penny-wise/pound foolish preconceptions stand in the way. However, even within limited budgets, it’s possible…
stacked coins and lightbulb

Things Billionaires are Doing

Jeff Bezos leaves his CEO post of Amazon. The conspiracy theories of why started immediately, fostered by people that couldn’t believe the richest man on the planet just might want to bugger off with a full wallet. But, no humanitarian next…
hands with heart painted on

Giving Back

If you’re like me and want to focus more on giving back in 2021 (and beyond), here are some of the Ideba team’s favorite non-profit organizations. Let’s start with my favorites first… If you’ve followed along with our blogs…
hamburger

When Nostalgia Works

I like futuristic transformations, disruption, and innovation like technological advancements and new artistic movements that challenge how things used to be done in pursuit of a better way. That is why I was taken aback when I saw Burger…
coffee beans

Strong Coffee, Even Stronger Transparency

Think back to an experiment-like advertisement you’ve seen where strangers are asked to try a certain product compared to another. Just like a Pepsi commercial where customers are disgusted with the taste of Coca Cola, then absolutely enlightened…
smart watch

Why an Apple Watch Was My Fave Gift This Year

For me, Christmas has always been the season for giving… and I actually cannot recall many gifts I’ve ever received beyond my first bike and the Aveda Rosemary Mint products I received from my mother-in-law every year! So this year,…
human and robot hands reaching to touch

Maybe The Human-Like Robots Aren’t So Bad?

I remain fascinated by those Boston Dynamics robots. I can’t get enough of them. They had already cornered the market on creeping us out with their robots’ shenanigans via the dog-like creation they call “Spot.” https://youtu.be/wXxrmussq4E Now,…
Illustration of a man walking into a beam of light overlaid with an image of the cosmos

Lessons Learned

While we all look forward to 2020 being in our rearview mirror, it really never will be.  And it shouldn’t.  We need to take the lessons from it.  Don’t forget to continue staying connected with people. Continue trying to learn that…