
Using Research to Set Goals for 2022
As the new year approaches, we are all likely reflecting on the past two years and beginning to set goals for 2022. Personal goals, professional goals, and business goals for the year ahead. Personal goals and professional goals come from within.…

Where have all the big ideas gone in advertising?
The shape of advertising has changed significantly in the last two decades, with the advent of digital (and associated tech advances), a desire by large corporations to in-source advertising and all things creative, to save money – and the…

Favorite Things of 2021
Last week I took time to reflect on the many things I’m thankful for this year: my family and friends, our health, science and vaccinations that made gathering together this year possible again, a new job that’s providing me with opportunities…

Bethlehem – The Christmas City
With the kickoff of the winter holiday season, I am drawn to tell you a story about the town I grew up in – Bethlehem, PA, also known as Christmas City USA.
On December 24, 1741, the Moravians, who had settled between the Leigh River and…

Learning from Industry Experts – Marketing
Having recently participated on a panel for my alma mater (PSU – Go Vikings!) as part of their career services initiative, I wanted to pull together important areas discussed by marketing experts on landing a job out of college.
These…

The Video Lesson We Learned During COVID
With stay-at-home orders and a pandemic threatening us all, some of the usual tools of marketing were suddenly out of reach. Sales meetings, corporate events, conferences and exhibitions—they were all off the table.
A lot of…

Pretending to Invent More Things
One of the most exciting things the past few years is undoubtably the NFT market. This is because we are watching it happen. It is the wild west, being shaped and defined by the creators and communities as we get to watch. This is the mid-90’s,…

Scholarships for Students in Uganda
Since the day I started working with Ideba, I’ve been fascinated by our ability and the ways in which we give back. Uganda has always been a special place, and we’ve done a lot to support people there including a local school, students…

Giving Employees the Latest Tech to Do Their Job
Prior to starting Ideba, I worked at a consulting firm in the Puget Sound area iSoftStone – a company founded by two former Microsoft executives.
I was always impressed by their desire to provide employees the latest tech, including a…