Behind the Scenes at Ideba: Learning and Growing as a High School Intern

As a rising senior in high school, I am currently going through…

Navigating Work from Home as an Intern

Working from home as a college intern can present unique challenges,…

Three Cautions for Marketers at Startups

In a startup, single individuals often handle multiple roles.…

Accurate and actionable decision-making information

While it’s been said that marketing without data is like driving…

A Failing Power Grid: The Aftermath of Innovation

Recently, during a conversation about NVIDIA and AI, something…

Exploring the Intersection of Neuroscience and Market Research

As I mark my six-month milestone at Ideba, I’ve begun to reflect…

Think Versus Feel: Understanding the Difference in Market Research

With the school year winding down my two high-school-aged teenagers…

Generative AI tools do not absolve us of thinking

If you write content of any kind, I’m willing to bet (do you…

Work/Life Balance

I decided to share some personal thoughts in this Blog post.…

Ideba is a consulting, research and creative firm focused on providing measurable benefits to our clients while creating positive change in the communities in which we do business. We do not define our success principally on the bottom line, but on the success we create for our customers.

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