Navigating the Future of Content Strategy with AI: Insights from Sarah O’Keefe

Connecting customers to the content that they need to be successful…

When Rest Is Best

Like most people, I’ve been delighted by the Paris Olympics.…

Behind the Scenes at Ideba: Learning and Growing as a High School Intern

As a rising senior in high school, I am currently going through…

Navigating Work from Home as an Intern

Working from home as a college intern can present unique challenges,…

Three Cautions for Marketers at Startups

In a startup, single individuals often handle multiple roles.…

Accurate and actionable decision-making information

While it’s been said that marketing without data is like driving…

A Failing Power Grid: The Aftermath of Innovation

Recently, during a conversation about NVIDIA and AI, something…

Exploring the Intersection of Neuroscience and Market Research

As I mark my six-month milestone at Ideba, I’ve begun to reflect…

Think Versus Feel: Understanding the Difference in Market Research

With the school year winding down my two high-school-aged teenagers…

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