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The Basics of Integrated Marketing

Want to know the difference between branding and marketing? Branding is about making people feel something while marketing is about making people do something. Branding is the activation of your brand strategy. It connects emotionally with…
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Navigating the Attention Span Minefield

Today is my one-year anniversary of working at Ideba. Reflecting on this past year, one striking lesson stands out: the art of balancing distractions – work-related or otherwise – to produce high-quality work and deliver even higher-quality…
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Visiting all 50 States in the USA

Later this month, I’m heading to Bar Harbor, Maine. This trip is going to be particularly memorable, as it’s the one state that I’ve yet to visit. Looking back on the other 49 states visited, here are some personal observations from my…
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The Digital Renaissance: Technology’s Role in Elevating Customer Experience

In the modern business landscape, where differentiation is paramount, companies are in relentless pursuit of an elusive edge. Enter technology. A tool, once seen merely as a facilitator, has now emerged as a game-changer in sculpting unparalleled…
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The Potential of Customer References and Word of Mouth

Advertising campaigns flood every inch of our lives in today’s fast-paced digital age, and finding trustworthy information can be overwhelming. As a customer looking for high-quality dining experiences, I recently began using Yelp more, an…
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Client Service Takes a Hit when Triple Booking Yourself for Meetings

In today's fast-paced world, juggling multiple tasks and meetings has become the norm for many professionals. While it may seem like a way to be more efficient (which I’ve now heard from several clients), it’s dangerous to triple-book…
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Connecting Over Caps

This year, I was fortunate enough to participate in two opportunities to reduce landfill and litter: one in my community and another with my Ideba team near Sanibel Island, the “Seashell Capital of the World.” Surprising or not, in the…
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Two critical lessons in exceptional service from episode 9 of The Bear

After the intensity of The Bear season 1 on Hulu – the ferocity and volume of dialogue, tight framing, juddering camerawork, and passion the characters have for the sandwich shop, for the dishes, and for one another – at first, it seems…
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Ways to safely use ChatGPT

The title of this blog was chosen intentionally. With any new technology, we must proceed mindfully and avoid dangerous situations. In the case of using ChatGPT, my feeling is that companies dealing with sensitive client information must be…