Seas The Day: Exploring the Oregon Coast

Growing up, my family and I never referred to the beaches in Oregon as "the beach." Like most Oregonians, we called it "the coast." To me, "the beach" brings to mind images of palm trees, warm sunshine, and a gentle breeze. Visiting the coast…

The Power of Feedback

In today's competitive business landscape, understanding and leveraging customer feedback is not just beneficial—it's essential. Insightful feedback provides a direct line to your customers' thoughts, experiences, and expectations, offering…

The Holiday Hustle

The end of each year is always chaos. Between work deadlines, holiday shopping, trip planning, hosting family, and mapping out the new year, it can feel daunting, and it’s easy to lose sight of your well-being. I’m stressed out just writing…

Finding Fulfillment in Helping Others and Event Planning

In a world that often feels rushed and chaotic, there’s something deeply grounding about the opportunities we have to help others. Whether it’s lending a hand to a friend in need, participating in Bucket Fillers Reading Day, or even organizing…

90-days of Giving: When things get rough, apply the Golden Rule!

Let’s face it… life isn’t always fair. We all face adversity, disappointment and hurt – in our personal and professional lives. Some of it you control. And some you don’t. But what if everyone reading this reacted to a negative…

‘Tis always the season for exceptional service

In my February blog post, I discussed waning motivation as we experience post-holiday blues and struggle to convert resolutions into healthy habits and lifestyle changes. That was 2 months into the new year, and here we are now with less than…

ChatGPT not ready for the responsibility of research analyst

I had high hopes that a silver-bullet technology like ChatGPT would solve all the inherent challenges I’ve faced over a long career in market research. Our work is a labor of love—often tedious and time-consuming, as we peel back layers…

The art of asking questions

One of the most valuable skills I adopted early in my career and have carried with me through various roles, companies, and projects is the art of asking questions. At Ideba, we take our third-party perspective seriously and are used to asking…

No one ever got fired for doing what everyone else does

Over the past 50 or so years, a great many things have melted into a kind of sameness. Cars used to look vastly different from one another. A 1960 Corvette looked nothing like a 1960 Buick Electra, which looked nothing like a Ford Falcon. Today,…