I am such a stickler for good service it pains me. I’m constantly disappointed with service levels, assuming that my expectations are just too high. I’ve experienced amazing service at several places across the US, and I’ve also experienced the worst service you can imagine. The one thing that’s consistent between really good service and […]
Last year, I was fortunate enough to spend four months living in Singapore while attending a local university. One of the classes I took discussed the huge variances among Asian countries and regions, areas often lumped together and deemed similar if not homogeneous. While I’m lucky to live in a very culturally diverse part of […]
For yet another year, video is all the rage in marketing. IDG raved about the effectiveness of video content with the following stats: 65% of video viewers watch more than ¾ of a video 75% of execs watch work-related videos at least weekly Using the word “video” in an email subject line boosts opens by […]
The (sometimes) energetic craziness of the yearly Consumer Electronics Show in Las Vegas is mostly overshadowed by the too-many-people-to-enjoy-myself syndrome. Having attended over the past 20 years now, it has gone from the friend that I might invite to my wedding to the friend that probably won’t show at my funeral. But it is the […]
Happy New Year’s, folks. If you’ve observed what I have over the past year, it’s definitely time to rebrand the socio-political factions of the United States. Both Liberalism and Conservatism as labels need to be cast aside. They are now rendered meaningless in today’s political climate. For example, Conservative principles include sanctity and reducing the […]
Last year, I wrote about the negative impact we were experiencing in Vancouver’s housing market that wasn’t aided by AirBnb and the sharing economy. The appeal of short term rentals for homeowners was taking a number of otherwise available apartments off the market and driving the cost of long-term housing up due to the limited […]
I’ve never heard a radio advertisement I liked – everything about them bugs me. From the fanatical announcer, to repeating of the phone number three or more times, the obnoxious jingles… everything. Must give a little credit to Tom Shane from Shane Company whose voice is permanently ironed into my brain, with his slogan “now […]
My wife wants one gift for Christmas. At face value, the trickiest part is choosing style A over style B for a cross-body purse. Actually, that proved to be the easiest part. Navigating my way through the checkout process proved to be more challenging. Whatever happened to the good old days when you could hand […]
According to Forbes, 89% of B2B marketers and 86% of B2C marketers report using content marketing to increase leads and drive their brand forward. According to the 2017 benchmarks and trends report from Content Marketing Institute and MarketingProfs, more than 60% of B2B marketers reported that their content marketing strategies are more effective than one year […]