For yet another year, video is all the rage in marketing. IDG raved about the effectiveness of video content with the following stats: 65% of video viewers watch more than ¾ of a video 75% of execs watch work-related videos at least weekly Using the word “video” in an email subject line boosts opens by […]
The (sometimes) energetic craziness of the yearly Consumer Electronics Show in Las Vegas is mostly overshadowed by the too-many-people-to-enjoy-myself syndrome. Having attended over the past 20 years now, it has gone from the friend that I might invite to my wedding to the friend that probably won’t show at my funeral. But it is the […]
Happy New Year’s, folks. If you’ve observed what I have over the past year, it’s definitely time to rebrand the socio-political factions of the United States. Both Liberalism and Conservatism as labels need to be cast aside. They are now rendered meaningless in today’s political climate. For example, Conservative principles include sanctity and reducing the […]
Last year, I wrote about the negative impact we were experiencing in Vancouver’s housing market that wasn’t aided by AirBnb and the sharing economy. The appeal of short term rentals for homeowners was taking a number of otherwise available apartments off the market and driving the cost of long-term housing up due to the limited […]
I’ve never heard a radio advertisement I liked – everything about them bugs me. From the fanatical announcer, to repeating of the phone number three or more times, the obnoxious jingles… everything. Must give a little credit to Tom Shane from Shane Company whose voice is permanently ironed into my brain, with his slogan “now […]
My wife wants one gift for Christmas. At face value, the trickiest part is choosing style A over style B for a cross-body purse. Actually, that proved to be the easiest part. Navigating my way through the checkout process proved to be more challenging. Whatever happened to the good old days when you could hand […]
According to Forbes, 89% of B2B marketers and 86% of B2C marketers report using content marketing to increase leads and drive their brand forward. According to the 2017 benchmarks and trends report from Content Marketing Institute and MarketingProfs, more than 60% of B2B marketers reported that their content marketing strategies are more effective than one year […]
In an article entitled, “You Will Lose Your Job to a Robot—and Sooner Than You Think,” writer Kevin Drum states: “The AI Revolution will be nothing like [the industrial revolution]. When robots become as smart and capable as human beings, there will be nothing left for people to do because machines will be both stronger […]
I wondered if it was just me…or if holiday TV commercials were appearing even earlier this year. It was literally the day after Halloween when I noticed what was clearly a holiday commercial – of the Christmas, Hanukkah, Kwanzaa ilk…not Thanksgiving turkey – already being aired. It struck me: are these commercials appearing earlier than […]
