By nature of the industry, advertising and marketing agencies are filled with creative and artistic thinkers. While creative professionals often have a reputation for being imaginative and talented, business professionals occasionally express a gap between what they expected from a creative agency, and what an end deliverable looks like. When this happens, there is potential […]
Everyone has a personal story connected with LEGO, whether it is remembering the first thing you built as a child, the first time you gave a set to your children or remembering the piercing pain you experienced stepping on a LEGO piece. Whatever your experience with LEGO is, it’s a memorable one and it has […]
Upon recently taking a closer look at Ideba’s social media analytics, we’ve realized it might be time to change up our strategy a little bit. While it’s easy to place a priority on marketing efforts for a client, it seems to be even easier to let our own efforts stagnate. Some things to take into […]
In B2B, everyone wants to sell based on “value” versus cost, as it ultimately means you can command a premium for your goods and services. But what does “value” mean to the customer? Here are some examples from recent research studies, that can work across industry: Ease of engagement and customer service Happy, motivated staff […]
Since Ideba was founded almost a decade ago, we’ve always prided ourselves on great customer service. In 10 years, we’ve never missed a client deadline, even with some crazy timelines… and have maintained an average customer satisfaction score of between 93 and 97% – no mean feat in a service industry with high expectations. Since […]
If you’ve been following my past blogs, you have probably noticed a common theme. Customer service. You might not always think about the service you are providing, but I’m sure you’re always thinking about the service you are receiving. As consumers, we are critical. Think about experiences that you have received. How likely are you […]
The other day I watched a 1946 film called “The Big Sleep” starring Humphrey Bogart and Lauren Bacall. It’s from a period referred to as Classic Hollywood – a period that spanned the 1930s, 40s, and into the 50s. It includes some movies most of us have heard of or even seen, like “Casablanca,” “Gone […]
Every week for the past five years there has been an article about the decline of the traditional ad agency. I always smile, knowing that is too broad a stroke made on the industry. The real nail in the coffin is not the agency all up, but many distinct market forces, each with their own […]
For no apparent reason, I’ve always been amused by the reemergence of the term “hipster.” Merrily contemplating the term one day, I decided to do a little research on it. Turns out that I had a pretty accurate take on its history: rooted in the Jazz era, it has resurfaced here and there over the […]
