You are probably tired of hearing about AI. It seems like every headline, every LinkedIn post, every ad seems to connect back to artificial intelligence and how it’s going to change everything. The noise is overwhelming, and it can be hard to know who to pay attention to and what hype to ignore. But here’s […]
Whether you walk into a restaurant, a classroom, or a new office, there’s always that moment when you scan the room, sense the energy, and take in the atmosphere. When I first joined Ideba, that wave of energy hit me immediately. It reminded me of my first day at Penn State, when my parents dropped […]
This Summer, I interned at Ideba Marketing for the second time. Although there definitely was an adjustment period at the beginning, this summer went very smoothly. With the experience I gained last year, I found a great rhythm in my work. Last summer, I often felt stress and pressure to produce the highest quality work […]
When I started college in 2021, artificial intelligence felt like something distant. We knew it existed, but it did not seem relevant to our daily lives. We thought of it as something used by big tech companies or scientists, not something that would change how we studied, worked, or communicated. That changed in my sophomore […]
A promising deal enters the final stages. The product demonstration is flawless, the data aligns, and every stakeholder seems to be on board. Then, communication stalls. The prospect goes quiet, citing a need for “internal review,” and the deal languishes in the pipeline. When a sale falters, the reasons are rarely found in a feature […]
In B2B organizations, success centers around smooth collaboration between Sales, Marketing, Product, Customer Success, and Support. But when things break down, such as missed deadlines, misaligned priorities, and poor handoffs, frustration can often turn into blame. This is where attribution error can show up and damage teams. But what is an attribution error? Simply put, […]
As AI continues to reshape marketing, it’s hard to understand what it can’t do. It seems like it can do anything these days. However, when it comes to gathering valuable feedback from customers, AI can’t capture what matters most: emotion. In the qualitative interviews that we conduct at Ideba, we want to understand the brand […]
This past weekend, I celebrated Pride with my community in Denver, CO. The whole city showed up. Rainbow flags everywhere, local businesses offering specials, street festivals full of food, music, and joy. It was colorful and loud and proud in all the best ways. And it got me thinking… what would it look like if […]
As companies begin to map out their 2026 priorities, corporate and internal events will once again play a critical role in driving culture, connection, and business goals. But with growing pressure to do more with less—while still delivering memorable, seamless experiences—relying on internal teams alone to manage events can quickly become overwhelming. That’s where dedicated […]
