Tag Archive for: training

How are you sharing your product roadmap with increasingly inquisitive customers?

Conducting qualitative research on behalf of technology customers over the past 20 years, it has been interesting to see the shift in expectations among their clients, when it comes to sharing their product roadmap. Gone are the days when clients…

Why Training Can Be a Competitive Differentiator for You

When you think about training, it should be a “must have” for all organizations. But to what extent does training become a competitive differentiator? Basic technical training is what I would consider critical. Equally, service training…

An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…

Exceptional Client Service Always Wins

So much has changed over the past year, it’s hard to identify what’s remained constant. Many companies have struggled to stay open while others have been able to thrive. Products are obviously important and likely primary reasons why companies…

Ultimate Training Film: The Walking Dead

The anti-maskers are scary people.  I have friends and relatives in the medical field and one thing is true: it’s completely wrong to believe that masks don’t matter. The fact that there’s a 75% reduction of transmitting or absorbing…

Take the Time, Invest in Training

Training is fundamental for any business regardless of size or industry. Unfortunately, so many companies have opted for the ‘sink or swim’ option, since they have a hiring need and want someone to come in and hit the ground running.…