Tag Archive for: services

Know What Your Customers Expect from Your Solutions — and Your Company

Judging from the customer satisfaction score (CSAT) and voice of the customer (VOC) research Ideba regularly conducts, customer expectations seem to be funneling into two main categories. The categories define what customers expect from the…

Promoting Customer Success with Videos

Ideba’s creative team loves to help our clients share their offerings in creative and engaging ways. Instead of telling potential customers how you can help them, let your past customers share what they gained by using your products or services.…

Help Me Help You, Times Two

Fans of the movie "Jerry Maguire" know the expression "help me help you" quite well.  The phrase came to mind while reading a blog entry from Hightail called The Agency Game: 10 tips for working with agencies, and some of the maxims struck…
generic versus personalization

Personalization or go generic?

Having spent most of my career in hospitality, I see things very different than most. I have a special eye for detail and also for errors. Most of that relates to my own hotel experiences. I can almost guarantee that my experience of staying…