Tag Archive for: qualitative

ability analysis

Quantitative Meets Qualitative

Transitioning from scientific research into a world of business and market-related qualitative research was a very defining and enlightening step in my career. Given many opportunities to learn by example from my experienced colleagues, there…
talking on video call

Overcoming Nervousness when Interviewing and Presenting

When I first started my career doing phone and in-person interviews – and then presenting research findings – I couldn't imagine getting through them without feeling completely awkward, nervous, unsure… pick your word… but can now attest…
What our clients say
,

You Won’t Know If You Don’t Ask

Qualitative research is an effective means of collecting information from clients and prospects through questioning and conversation by an unbiased third party, providing depth, breath, and insight. The extent to which, could never be captured…
wood blocks with business icons

An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…
business puzzle

Top 10 Lessons Learned from Win/Loss Research in Q1, 2021

Over the past 12 months, Ideba has seen a significant increase in the volume of qualitative win/loss research, with CROs and executive leadership looking for an unbiased, third-party perspective into why their company is winning and losing…

Qualitative and Quantitative Research Studies… What’s the Difference?

Market research studies come in every form imaginable, and vary dramatically by size and scope. It is so important for businesses to select the right type of research study to produce actionable insights and effectively inform. An expert…