Tag Archive for: messaging

Using Research to Set Goals for 2022

As the new year approaches, we are all likely reflecting on the past two years and beginning to set goals for 2022. Personal goals, professional goals, and business goals for the year ahead. Personal goals and professional goals come from within.…

Storytelling Tips for Better Presentations

Storytelling has been used since the beginning of time to derive deeper meanings of situations and life experiences. Storytelling is used frequently in marketing and branding to appear more relatable and engage customers to become more invested…

May the Force Be with Your Message

One thing our clients request is messaging for their new product, service or program.  We go through our careful process to come up with an alluring yet precise value proposition aimed at their target market.  All messaging then ties carefully…
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When Brands Miss the Mark

Brands know in this day and age that being part of the conversations their consumers care about is key to a successful campaign. Yet, what brands seem to fail to realize is how much risk there is in entering a conversation where you simply don’t…
closeup hand arrange wood letters as csr abbreviation(corporate social responsibility)

Commercial Social Consciousness

A new trend emerged during this year’s Super Bowl: a growing social consciousness in the content of the commercials.  It’s pretty obvious to observant U.S. citizens that we’re now in an age of insensitivity compared to the past decade…
marketing vs advertising

Marketing vs. Advertising

What is the difference between marketing and advertising? Try as I might to explain the complex relationship, a uniquely dynamic interplay between both kinds of work continues to perplex questioners. My hope is to put their confusion to rest…