Tag Archive for: marketing

The Many Faces of Management
“I’ll manage” is a common phrase nowadays; it means an unanticipated or ‘less than ideal’ scenario will be handled with limited resources (things, people, time, etc.). While this response often carries a negative connotation, it…

If You Want People To Do Something, Make It Easy
It’s been said that if you want people to do something, make it easy. Which is fabulous advice and an effective truth that I try to leverage from day to day.
In economic terms, some companies have turned to tracking and creating metrics…

The Value of Human Imagination in a World of AI
Marketers are often the ones tasked with thinking up the "next big thing." But in a world where artificial intelligence can generate new ideas and products, what is the value of human imagination? Let's explore this question and its implications…

Writing from Scratch
I was an extremely anxious writer growing up for two reasons: my thoughts would race through my mind too fast for me to translate into complete sentences, and I never felt as if my work was truly done. I grew up learning and speaking two languages.…

Can Advertising Make Everything Free?
I may be late hearing about this organization called FreeWater ("The World's First Free Beverage Company"), but upon learning of them I was dropped into an existential black hole where, for a moment, everything I had once thought about consumerism…

Know What Your Customers Expect from Your Solutions — and Your Company
Judging from the customer satisfaction score (CSAT) and voice of the customer (VOC) research Ideba regularly conducts, customer expectations seem to be funneling into two main categories. The categories define what customers expect from the…

Quantitative Meets Qualitative
Transitioning from scientific research into a world of business and market-related qualitative research was a very defining and enlightening step in my career. Given many opportunities to learn by example from my experienced colleagues, there…

Overcoming Nervousness when Interviewing and Presenting
When I first started my career doing phone and in-person interviews – and then presenting research findings – I couldn't imagine getting through them without feeling completely awkward, nervous, unsure… pick your word… but can now attest…

Structured Computational Prowess vs. Human Irrationality
Considering its ubiquity, marketing departments clearly believe the mere mention of AI makes their solutions seem more robust and cutting edge. It’s as if the very invocation suggests a semi-infallibility—an ‘if the machine says so, it…