Posts

Why Training Can Be a Competitive Differentiator for You

When you think about training, it should be a “must have” for all organizations. But to what extent does training become a competitive differentiator? Basic technical training is what I would consider critical. Equally, service training…

An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…

Selling Value vs. Cost

In B2B, everyone wants to sell based on “value” versus cost, as it ultimately means you can command a premium for your goods and services. But what does “value” mean to the customer? Here are some examples from recent research…

Rapid Way to Bring Client Service Principles to your Business

Since Ideba was founded almost a decade ago, we’ve always prided ourselves on great customer service. In 10 years, we’ve never missed a client deadline, even with some crazy timelines… and have maintained an average customer satisfaction…