Tag Archive for: business

Know What Your Customers Expect from Your Solutions — and Your Company

Judging from the customer satisfaction score (CSAT) and voice of the customer (VOC) research Ideba regularly conducts, customer expectations seem to be funneling into two main categories. The categories define what customers expect from the…

Quantitative Meets Qualitative

Transitioning from scientific research into a world of business and market-related qualitative research was a very defining and enlightening step in my career. Given many opportunities to learn by example from my experienced colleagues, there…

Scholarships for Students in Uganda

Since the day I started working with Ideba, I’ve been fascinated by our ability and the ways in which we give back. Uganda has always been a special place, and we’ve done a lot to support people there including a local school, students…

A Life of Science to a Life of Business

It was a sunny day on May 4th when I walked across the stage during my college graduation. Receiving my degrees, one in neuroscience and the other in psychology, meant that the next door in my career was finally open. My hopes were high to…

Storytelling Tips for Better Presentations

Storytelling has been used since the beginning of time to derive deeper meanings of situations and life experiences. Storytelling is used frequently in marketing and branding to appear more relatable and engage customers to become more invested…
Concept of small unicorn coming out from egg.

The Amazement Continues

As the number of unicorn companies continues to expand, I wonder what the next Uber or Snowflake might be.  Something that is already here, we just don’t quite get the impact it will have a decade later. To that end, I share some…
restaurant owner hands an order to a customer outside

Surviving, Then Thriving

COVID-19 has without a doubt been the most significant event in living memory, in terms of its impact on every person on earth. We all know someone that’s had the virus. And too many know of someone lost to the virus. Many business…
Plant growing from crack in dry ground

The Importance of Adaptability

With COVID-19, consumer behaviours changed quickly over the past year. Many businesses have shut their doors. People are settling into working from home and lifestyles have changed. Businesses are focused on reducing costs while others…

Credit Card Benefits Changing Amid Pandemic

The year of 2020 has obviously been a strange one. It’s so easy to focus on the negatives and things we haven’t been able to do, but if we all dig deep enough, surely there is some positivity we can share. Maybe you have made a personal…

Ownership is the First Step to Resolution

A common complaint voiced by customers dealing with a company’s support team is that they don’t feel that anyone has fully taken ownership of their issue. In our work with clients as well as my experiences in dealing with companies as a…