Tag Archive for: business

Storytelling Tips for Better Presentations
Storytelling has been used since the beginning of time to derive deeper meanings of situations and life experiences. Storytelling is used frequently in marketing and branding to appear more relatable and engage customers to become more invested…

The Amazement Continues
As the number of unicorn companies continues to expand, I
wonder what the next Uber or Snowflake might be. Something that is already here, we just don’t
quite get the impact it will have a decade later. To that end, I share some…

Surviving, Then Thriving
COVID-19 has without a doubt been the most significant event in living memory, in terms of its impact on every person on earth. We all know someone that’s had the virus. And too many know of someone lost to the virus.
Many business…

The Importance of Adaptability
With COVID-19, consumer behaviours changed quickly over the past year. Many businesses have shut their doors. People are settling into working from home and lifestyles have changed. Businesses are focused on reducing costs while others…

Credit Card Benefits Changing Amid Pandemic
The year of 2020 has obviously been a strange one. It’s so
easy to focus on the negatives and things we haven’t been able to do, but if we
all dig deep enough, surely there is some positivity we can share. Maybe you
have made a personal…

Ownership is the First Step to Resolution
A common complaint voiced by customers dealing with a company’s support team is that they don’t feel that anyone has fully taken ownership of their issue. In our work with clients as well as my experiences in dealing with companies as a…

An Important Question for all CMO’s
Who is more important to you? Your current customers OR your prospective customers?
A second question for you…
Who is more important to you? Your current customers OR your prospective customers … as measured by the percentage of dollars…

Reflecting on Opportunity and Ambiguity
As I am nearing the end of my second co-op (or internship) here at Ideba, I have been reflecting on my time with the company: my successes, areas for improvement, and my progress since my last co-op term. Something that came up recently was…

The Value of Services
I’ve taken a good college try at the smart home, from August locks to WeMo smart switches to the Nest thermostat. Everything is a bit clunky. This is after a good two decades of the technology industry learning how to make printer setup…

Staying Productive While on The Road
At first, it seems easy to complete 40 hours of work in a week while simultaneously traveling for meetings or sales. It would appear from a superficial level that hours of airplane travel, blocks of time waiting for transit, shuttle, taxi time…