shaking hands

Relationships Matter, but not in Isolation

As Ideba celebrates its ninth birthday, I thought it would be good to look back at three ingredients that have driven our success to date. Since inception we’ve seen a lot of changes within our client base – M&A activity, new offerings,…
reception desk with bell

Bad Service Sabotages Second Chances

I am such a stickler for good service it pains me. I’m constantly disappointed with service levels, assuming that my expectations are just too high. I’ve experienced amazing service at several places across the US, and I’ve also experienced…
Map of Asia

Remembering Asian Market Diversity

Last year, I was fortunate enough to spend four months living in Singapore while attending a local university. One of the classes I took discussed the huge variances among Asian countries and regions, areas often lumped together and deemed similar…
video on a tablet

Not All Video is Created Equal

For yet another year, video is all the rage in marketing. IDG raved about the effectiveness of video content with the following stats: 65% of video viewers watch more than ¾ of a video 75% of execs watch work-related videos at least…
booth at CES

Pre-Highlights from CES2018 to Avoid Going There in Person

The (sometimes) energetic craziness of the yearly Consumer Electronics Show in Las Vegas is mostly overshadowed by the too-many-people-to-enjoy-myself syndrome.  Having attended over the past 20 years now, it has gone from the friend that…
two guys removing damaged drywall

The Case for Car Sharing

Last year, I wrote about the negative impact we were experiencing in Vancouver’s housing market that wasn’t aided by AirBnb and the sharing economy. The appeal of short term rentals for homeowners was taking a number of otherwise available…
two guys removing damaged drywall

Rebuilding in Lumberton

A new adventure I’ve said this in previous blog posts, but I’m going to say it again. One of the things I love about Ideba is the focus on giving back. We do that locally by helping support West Union Elementary with school supplies and…