hand writing in journal

Writing from Scratch

I was an extremely anxious writer growing up for two reasons: my thoughts would race through my mind too fast for me to translate into complete sentences, and I never felt as if my work was truly done. I grew up learning and speaking two languages.…
football field

The High School Experience in Hindsight

The good ol’ American high school experience doesn’t solely constitute cheerleaders and school formals and Friday night lights (granted, the latter took up an unimaginable amount of time), rather, it is a time to better cultivate one’s…
hand holding water bottle

Can Advertising Make Everything Free?

I may be late hearing about this organization called FreeWater ("The World's First Free Beverage Company"), but upon learning of them I was dropped into an existential black hole where, for a moment, everything I had once thought about consumerism…
sunrise at beach

Summer is Here… Start Your Day with a Smile

Today marks the official start to summer. I am lucky enough to live in a small beach town in New Jersey (as non-locals call it “The Jersey Shore”). As the sun starts to rise earlier and earlier, I find it much easier to wake up and get…
smiling smartphone
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Know What Your Customers Expect from Your Solutions — and Your Company

Judging from the customer satisfaction score (CSAT) and voice of the customer (VOC) research Ideba regularly conducts, customer expectations seem to be funneling into two main categories. The categories define what customers expect from the…
tradeshow booths
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Returning to In-Person Conferences

I had the chance to visit the RSA Security Conference yesterday at the Moscone center in San Francisco. Yes, it has been a while. But everyone there was returning with enthusiasm. The booth designs were brimming with energy and ideas. The hosts…
time to evaluate

Lack of an Agenda

As we continue to operate in a mostly virtual work environment, Zoom calls are still alive and well. As a matter of fact, I’d argue that we have far too many Zoom calls. If everyone was back in physical offices, there wouldn’t possibly…
teamwork in the sun

Do You Believe?

OK, that’s a question we often think of during the Holiday season, and many of us think back to early childhood years, when Santa was very real. In the last few weeks, I’ve reflected the importance of “belief” for a whole different…
ability analysis

Quantitative Meets Qualitative

Transitioning from scientific research into a world of business and market-related qualitative research was a very defining and enlightening step in my career. Given many opportunities to learn by example from my experienced colleagues, there…