A Washington Post article recently highlighted the work of a research professor of psychology and neuroscience at Boston College. He studies the “dwindling of independent activity and play afforded to children over the past half-century, and the accelerating rise in mental health disorders and suicides among youth during that same period.” This, in turn, reminded […]
Want to know the difference between branding and marketing? Branding is about making people feel something while marketing is about making people do something. Branding is the activation of your brand strategy. It connects emotionally with people’s hearts, and good design experiences can turn clients into fans. Marketing is all about making sure that people […]
Today is my one-year anniversary of working at Ideba. Reflecting on this past year, one striking lesson stands out: the art of balancing distractions – work-related or otherwise – to produce high-quality work and deliver even higher-quality presentations that leave your audience (clients) wanting more. At this very moment, I am working on two laptops […]
Later this month, I’m heading to Bar Harbor, Maine. This trip is going to be particularly memorable, as it’s the one state that I’ve yet to visit. Looking back on the other 49 states visited, here are some personal observations from my travels – a combination of business and leisure trips: Friendliest state Alabama Warm […]
In the modern business landscape, where differentiation is paramount, companies are in relentless pursuit of an elusive edge. Enter technology. A tool, once seen merely as a facilitator, has now emerged as a game-changer in sculpting unparalleled customer experiences. However, amidst this digital renaissance, one must not lose sight of the quintessential human touch. Automation, […]
Advertising campaigns flood every inch of our lives in today’s fast-paced digital age, and finding trustworthy information can be overwhelming. As a customer looking for high-quality dining experiences, I recently began using Yelp more, an app that has redefined how people discover new businesses. I found not just a user-friendly and convenient app but evidence […]
In today’s fast-paced world, juggling multiple tasks and meetings has become the norm for many professionals. While it may seem like a way to be more efficient (which I’ve now heard from several clients), it’s dangerous to triple-book your schedule, especially when it comes to delivering exceptional client service. Trying to be in three places […]
This year, I was fortunate enough to participate in two opportunities to reduce landfill and litter: one in my community and another with my Ideba team near Sanibel Island, the “Seashell Capital of the World.” Surprising or not, in the mass of shells on the beaches, bottle caps are hard to distinguish from shells, themselves. […]
After the intensity of The Bear season 1 on Hulu – the ferocity and volume of dialogue, tight framing, juddering camerawork, and passion the characters have for the sandwich shop, for the dishes, and for one another – at first, it seems like opening the new restaurant might be a welcome relief in season 2; […]