• Research
  • Consulting
  • Creative
  • Training
  • Blog
  • Contact us
  • Menu Menu

“How are you?”

October 7, 2026
woman smiling while listening to colleague

It may be one of the most frequently asked (and least meaningfully answered) questions in the workplace. We say it when we join a Zoom call, walk into a conference room, or wait for the rest of the team to arrive. The exchange is almost automatic:

“How are you?”

“Good. How are you?”

“Good.”

And then…agenda item one.

There’s nothing wrong with the question itself. The intent is usually genuine. We do want to know how our colleagues, clients, employees, and friends are doing. But somewhere along the way, “How are you?” became just more of a greeting than a question.

Framing the question

I was reminded of this while watching Matthew McConaughey talk about communicating with his teenagers on The Drew Barrymore Show (13:00).

Instead of asking “How are you doing?”, he received some advice to widen the lens by asking: What’s it like being a teenager these days?

It’s a small shift with an important distinction. Rather than asking someone to immediately explain themselves, you give them permission to talk about the world around them—the pressures they experience, what frustrates them, what excites them, and what has changed.

And somewhere in that conversation, you start learning how they are actually doing. There’s a lesson there that extends well beyond parenting.

Are we asking questions or checking boxes?

In business, we spend a lot of time asking questions.

“How’s the project going?”

“Any concerns?”

“Does everyone agree?”

“How are customers responding?”

“Anything else we should know?”

They’re reasonable questions. But they are also questions that make it remarkably easy to give a safe answer.

“Fine.”

“No.”

“Looks good.”

“Pretty well.”

Sometimes that’s the whole story. Often, it isn’t. If the goal is to truly understand someone’s experience, we have to create space for them to explain.

Instead of “How’s the project going?”, try: “What has been harder than you expected?”

Instead of “Any concerns?”, try: “What are we not talking about that we probably should be?”

Instead of “How are customers responding?”, ask: “What are customers telling you that has surprised you?”

Instead of “Any feedback?”, ask: “If you could change one part of this experience, what would it be?”

Those questions invite stories and explanations rather than status updates.

Curiosity is more than a soft skill

We tend to think of curiosity as a personality trait: some people are naturally curious, others less so. But professionally, curiosity can be a discipline. It means resisting the urge to assume we already understand the problem.

It means asking the follow-up question.

“Tell me more.”

“What makes you say that?”

“Can you walk me through an example?”

“What would better look like?”

It also means becoming comfortable with answers that challenge our original assumptions. That is especially important when talking with customers. If we only ask questions that validate what we already believe, we may leave the conversation with plenty of responses, but very little insight.

And then comes the hard part: listening

Of course, asking a thoughtful question only works if we are willing to hear the answer.

If someone raises a concern and we immediately defend the process, explain why something cannot change, or race back to the agenda, we’ve communicated something too…. next time, “Good” is probably the safer answer.

Real engagement requires leaving a little room for the unexpected. That applies in a customer interview, a project meeting, a performance conversation, a workshop, or at the dinner table.

Maybe we don’t need to stop asking, “How are you?”. We just shouldn’t stop there. Because whether we’re trying to understand a teenager, a customer, a colleague, or an entire market, deeper understanding often begins in exactly the same place.

Ask a better question. Then be curious enough to hear the answer. In doing so, you instill trust and retain access to the most critical pieces of information people can provide.

– Leah McQuillan, Consulting Manager

Share
  • Facebook Facebook Share on Facebook
  • X-twitter X-twitter Share on X
  • Linkedin Linkedin Share on LinkedIn
  • Mail Mail Share by Mail
You might also like
In the holidaze: How are we showing up?
Smiling pilot kneeling and talking to a young girl near an airplane Great service knows no boundaries
business charts Making Marketing Metrics Matter
Customer Care in 2025
coffee cup and book Some Current Recommendations for Passing the Time
The art of asking questions

Contact Us

Oregon

6279 SE Genrosa Street
Hillsboro, OR 97123
Tel: 425.638.3797
Email: davids@idebamarketing.com

Recent Posts

  • “How are you?”
  • Peer pressure with AI
  • We’re more likely to bore ourselves to death with AI before it can do its worst
  • Has tipping culture reached a tipping point?
  • The case for a little uncertainty

Archives

  • October 2026
  • September 2026
  • August 2026
  • July 2026
  • June 2026
  • May 2026
  • April 2026
  • March 2026
  • February 2026
  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017

Ideba is a consulting, research and creative firm focused on providing measurable benefits to our clients while creating positive change in the communities in which we do business. We do not define our success principally on the bottom line, but on the success we create for our customers.

Contact us SVG Image
  • Home
  • Research
  • Consulting
  • Creative
  • Training
  • Blog
  • Contact us
Read our blog

Your customers don’t just want data. They want direction.

SVG Image
Stay connected
  • LinkedIn
  • Vimeo

©2026 Ideba. All rights reserved.     Privacy Policy

Scroll to top Scroll to top Scroll to top