Tag Archive for: research

The Subjectivity of 1-10 Scale Ratings: Navigating Nuances in Customer Satisfaction

Customer satisfaction ratings serve as a vital tool for us at Ideba to gauge the success of not just our client’s products and services, but our own work as well. The quintessential 10/10 rating is often the coveted benchmark. However, beneath…
Young businesswoman holding presentation to diverse group of people
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Exceptional Customer Experiences Matter

Here on the Ideba blog, we’ve written many times about the value of providing excellent customer service, and how training your team can dramatically improve client satisfaction. We know how pivotal client service is from our own research,…
Businesspeople having meeting in the office

Why Executives and Marketing Leaders Need to Consider Research

In today’s fast-paced business environment, executives in leadership and marketing are often responsible for the task of driving innovation and influencing positive change within their organization. Inevitably, those looking to shake up the…
man sitting on clock

Navigating the Attention Span Minefield

Today is my one-year anniversary of working at Ideba. Reflecting on this past year, one striking lesson stands out: the art of balancing distractions – work-related or otherwise – to produce high-quality work and deliver even higher-quality…
woman writing down a schedule

Client Service Takes a Hit when Triple Booking Yourself for Meetings

In today's fast-paced world, juggling multiple tasks and meetings has become the norm for many professionals. While it may seem like a way to be more efficient (which I’ve now heard from several clients), it’s dangerous to triple-book…
A man chats with an artificial intelligence chat bot

Ways to safely use ChatGPT

The title of this blog was chosen intentionally. With any new technology, we must proceed mindfully and avoid dangerous situations. In the case of using ChatGPT, my feeling is that companies dealing with sensitive client information must be…
man talking on phone

7 Ways to Keep Customers Happy  

In a world with a growing number of vendors for a variety of commodities, it can be tough to attract and retain customers. For example, if I get sick of one streaming service because they increased their prices or updated their household sharing…
Five multiracial friends watching videos on smartphones

‘Everyday People Doing Everyday Things’ Videos

Has anyone found their family (kids in particular), friends, or themselves interested in watching videos of everyday people doing everyday things lately? Nothing spectacular, like professional sports or performances, but simple or routine activities?…
woman's hands crocheting
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Research, Consulting, and Crocheting

My aunt recently taught me how to crochet, and I love it! As a research analyst and coordinator, I’ve learned the many ways that crocheting relates to my profession and helps me continue to provide quality work. I thought this blog would…