• Research
  • Consulting
  • Creative
  • Training
  • Blog
  • Contact us
  • Menu Menu

The public has surprisingly sophisticated views on AI

September 19, 2025

“…The majority of adults under 30 say the increased use of AI in society will make people worse at thinking creatively (61%) and forming meaningful relationships with other people (58%).”

– Pew Research

AI is a fascinating subject right now because it intersects with so many hot button issues. Tech giants are pushing it while their societal roles and influence come under greater scrutiny. Corporations expect it to maximize shareholder value through minimizing the workforce. Students use it as their reading and math scores hit historic lows. The role of corporations, the value and limitations of technology, and tech’s impact on our daily lives, our politics, and the social contract all come into play when we discuss AI.

A recent Pew Research poll of public attitudes toward AI bolsters its claim as a major societal force; 95% percent of American have heard at least a little about AI. The poll also shows surprisingly nuanced views of AI’s promise and pitfalls.

“Related to Americans’ desire for more control over AI’s use, most Americans (76%) say it’s extremely or very important to be able to tell if pictures, videos and text were made by AI or people. But 53% of Americans are not too or not at all confident they can detect if something is made by AI versus a person.”

– Pew Research

Fifty-seven percent of Americans rated the societal risks of AI as high, and the major cause for concern was fear of AI weakening human skills and connections—an interesting finding as AI is pushed into schools.

What’s most fascinating here is that while influential corporate megaphones tout AI benefits with a quasi-religious zeal, the public clearly sees potential pitfalls and seems wisely selective on how AI should be used.

When asked about their support for roles AI could play in society, respondents were most comfortable with weather forecasting, searching for financial crimes or fraud in government benefit claims, and developing new medicines. All are areas in which AI’s data crunching capabilities come into play—it’s greatest strength to date.

Note that many say AI should play a “small role” in various areas. The question is, what is a “small role” and what are the guardrails that keep that role small? I heard a clinician mention the value of AI in reading medical scans. However, research has shown that this use of AI can be error-prone and requires significant human review. A 2024 study looked at AI analysis of skeletal and chest X-rays.

For the skeletal system, out of 25 images, the AI model correctly diagnosed eight cases, partially diagnosed 10, and made seven incorrect diagnoses. This resulted in an average score of 0.52 and a total score of 13 out of 25.

In contrast, the model performed better with chest X-rays, correctly diagnosing 14 out of 25 images, partially diagnosing seven, and incorrectly diagnosing only four. This yielded a higher average score of 0.70 and a total score of 17.5 out of 25.

https://pmc.ncbi.nlm.nih.gov/articles/PMC11582495/

Don’t know about you, but I want to make sure whoever reads my scans does not rely on AI. Yet, we seem to be trained to believe a machine is more reliable than a human—especially one with the word “intelligence” in the name. Note how many people are surprised when a “self-driving” car plows into a stop sign. They assume that “self-driving” means what is says, and it doesn’t. Likewise, “artificial intelligence” suggests that it’s just a functional as human intellect, and it isn’t.

I’d feel a lot more comfortable with the use of AI if it were labeled instead, “Advanced Algorithmic Pattern Recognition.” That would help remove the human tendency to equate its capabilities with those of a well-trained human.

Leonce Gaiter – Vice-President, Content & Strategy

Share
  • Facebook Facebook Share on Facebook
  • X-twitter X-twitter Share on X
  • Linkedin Linkedin Share on LinkedIn
  • Mail Mail Share by Mail
You might also like
businesswoman holding lightbulb The Digital Renaissance: Technology’s Role in Elevating Customer Experience
food cart in airstream Where have all the big ideas gone in advertising?
Raising the Bar and Giving Thanks at the Ideba Annual Business Review
College in the Age of AI: What I Saw and Learned
Tech desperately wants AI for its ‘next big thing’
Marketing lessons from the ski hill: Overcoming the fear of trying something new

Contact Us

Oregon

6279 SE Genrosa Street
Hillsboro, OR 97123
Tel: 425.638.3797
Email: davids@idebamarketing.com

Recent Posts

  • A Year of Giving Back: Ideba’s 2025 Volunteering Recap
  • A unique perspective on AI
  • Giving Back in Pigeon Forge: Our Annual Business Review with Purpose
  • Can music shape mood and productivity?
  • Ahead of the Curve: Defining an AI Position Before the Roadmap Is Clear

Archives

  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017

Ideba is a consulting, research and creative firm focused on providing measurable benefits to our clients while creating positive change in the communities in which we do business. We do not define our success principally on the bottom line, but on the success we create for our customers.

Contact us SVG Image
  • Home
  • Research
  • Consulting
  • Creative
  • Training
  • Blog
  • Contact us
Read our blog

Your customers don’t just want data. They want direction.

SVG Image
Get the latest

Subscribe to our quarterly newsletter

  • LinkedIn
  • Vimeo
Scroll to top Scroll to top Scroll to top