Tag Archive for: researchers
Promoting Customer Success with Videos
Ideba’s creative team loves to help our clients share their offerings in creative and engaging ways. Instead of telling potential customers how you can help them, let your past customers share what they gained by using your products or services.…
You Won’t Know If You Don’t Ask
Qualitative research is an effective means of collecting information from clients and prospects through questioning and conversation by an unbiased third party, providing depth, breath, and insight. The extent to which, could never be captured…
Why Aren’t You Doing More Research?
Primary research is defined as research in which investigators collect data directly, instead of relying on data from previous research.
Ideba does a significant amount of primary research for clients, but I always wonder why more clients…
Top 10 Lessons Learned from Win/Loss Research in Q1, 2021
Over the past 12 months, Ideba has seen a significant increase in the volume of qualitative win/loss research, with CROs and executive leadership looking for an unbiased, third-party perspective into why their company is winning and losing…