Tag Archive for: research

Qualitative and Quantitative Research Studies… What’s the Difference?

Market research studies come in every form imaginable, and vary dramatically by size and scope. It is so important for businesses to select the right type of research study to produce actionable insights and effectively inform. An expert…
upward trend line over collage of faces

Staying Trendy

Although I’ve been a geek and early adopter since the 80s of all things tech, I admit to having trouble staying on top of what’s trendy.  So, if you’re young, hip and have a great network of trendy friends, you can pretty much stop reading…
Map of Asia

Remembering Asian Market Diversity

Last year, I was fortunate enough to spend four months living in Singapore while attending a local university. One of the classes I took discussed the huge variances among Asian countries and regions, areas often lumped together and deemed similar…
vintage radio on table

Research Finds Radio Advertising Works

I’ve never heard a radio advertisement I liked - everything about them bugs me. From the fanatical announcer, to repeating of the phone number three or more times, the obnoxious jingles… everything. Must give a little credit to Tom Shane…