Tag Archive for: #research

The Power of Feedback

In today's competitive business landscape, understanding and leveraging customer feedback is not just beneficial—it's essential. Insightful feedback provides a direct line to your customers' thoughts, experiences, and expectations, offering…
business people shaking hands
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Year-End Summary of Win/Loss Research

In 2022, I conducted over 100 Win/Loss research interviews at Ideba for SaaS and service institutions and was encouraged to share results given high appreciation for bespoke insight presented to leadership, operations, and management. The following…