Tag Archive for: relationships

The Evolving Role of the CRO

Sales is hard! Many Sales leaders set new stretch goals year over year, sometimes without any shift in business fundamentals – increasingly relying on upselling and cross-selling to drive higher revenues. Turnover is high among salespeople…
couple sitting on airplane chairs

Bringing it Full Circle

In 2017 and 2018, the Ideba team and friends made three visits to Beaumont, TX – to help rebuild the Anderson family home after Hurricane Harvey. We chose to work with the Anderson’s for two reasons: they were living with their in-laws…
customer loyalty strategy

Using Great Customer Service as a Means of Differentiation in an Increasingly Commoditized World

Over the last decade, we’ve all experienced the increased automation of customer service, from telephone/online banking, to technical support, to checking in or out of hotels. The list is endless. We’ve also seen an increased emphasis…