Posts

Dedicated

When asked to describe Ideba in one word, I chose the word “dedicated” for two-fold reasons. Dedicated to our clients I have worked at Ideba for almost eight years and have never once experienced our leadership team, advisory board,…

Help Me Help You, Times Two

Fans of the movie "Jerry Maguire" know the expression "help me help you" quite well.  The phrase came to mind while reading a blog entry from Hightail called The Agency Game: 10 tips for working with agencies, and some of the maxims struck…

The Locksmith

Most blog posts provide the reader answers to a problem, or are written to demonstrate one’s formed opinion. Instead, my intent for this blog is to ask a philosophical question about a complex customer experience issue faced by professionals.…