Posts

Celebrating Ideba's 10th-Anniversary the Best Way Possible

Well, I guess we’re not a start-up anymore! As a business owner, I often get asked “how’s business”. Most would respond with “great” (sometimes even if it’s not…). Others would answer, “great, revenue’s up”, or…

An innovative way to promote innovation using PR

I was flying Lufthansa this past weekend – and this article/video caught my eye – showcasing BMW and Lufthansa’s collective effort to promote the BMW iNEXT car. The video is promoting a press tour for its new concept. The BMW Vision…

Ideba’s Visit to Mpondwe Lhubiriha Secondary School

My year as Ideba’s Global Education Ambassador is nearing its end, and I have recently returned from a visit to Mpondwe Lhubiriha Secondary School. It’s the school that we support in Uganda through our partnership with PODA. What an amazing…